Sources

52% of home-services calls reach a person — and 55% of businesses never ask for the booking

Invoca, Home Services Lead Conversion Benchmarks Report 2026 (July 2026; 70M+ tracked calls): 52% of calls to home-services businesses are answered by a person, answer rates range 32–74% by sub-industry, and 55% of businesses don't ask leads to buy or book. Used on the pricing, plumbing, and trade pages.

2 in 3 homeowners call the next contractor

Angi (formerly Angie's List) consumer research on contractor hiring behavior: about two in three homeowners move on to the next contractor when a call isn't picked up. Primary link to be added before launch.

85% of missed callers never call back

Industry telephone-answering research (widely cited, incl. PATLive) on caller behavior after an unanswered business call. Primary link to be added before launch.

27% of calls to small businesses go unanswered — and fewer than 3% of those callers leave a voicemail

Invoca, Home Services Lead Conversion Benchmarks Report 2026 (July 2026; 70M+ tracked calls): about 27% of inbound calls to small businesses go unanswered, and fewer than 3% of those callers leave a voicemail. Used on the HVAC page. Note: this is a different Invoca measure from the 52%-answered figure above, which counts home-services calls reaching a live person. Confirm which measure each page should cite before launch.

A full-time receptionist runs about $17.90 an hour

U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, Receptionists and Information Clerks (May 2024): national median hourly wage $17.90, roughly $37,200 a year at full-time hours. BLS publishes wages only — payroll taxes, benefits and other employer burden are not included. Used on the HVAC page. Pre-launch: substitute the DFW-area figure from the OEWS metro tables if it differs meaningfully.

The average Texas HVAC system replacement is about $13,050

ServiceTitan HVAC pricing data, with range from NeighborPrices ($7,900–$13,750 for a Texas system replacement). Used on the HVAC page. Primary links to be added before launch.

A note on the calculator

The cost calculator on this site multiplies two numbers you supply — your average job value and the bookings you figure slip away each month. JobStorm supplies only the multiplication and its own price. The result is illustrative, not a prediction or guarantee of results.